Let's help your ideal customers discover you.

EdgeWise is a positioning consultancy for WMS-related startups targeting the US market. We help you sharpen your story so the right prospects actually pay attention.
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The Problem

Good startups get ignored for reasons that have nothing to do with the product.

No one knows you’re out there, and leads stay scarce.
Prospects hear the story but don’t see a reason to believe.
It’s hard to know what to say without outside perspective.
Our Solution

Clear ways EdgeWise helps WMS-related startups sharpen their positioning

Reality Check

Takes about 60-minutes
A simple way to engage with us. Bring your questions, and we’ll share blunt perspective from experience or connect you with the right folks who can help.
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Mockup

Maturity Snapshot

Takes about 5-days
A diagnostic of your market credibility, benchmarked against patterns we see across other startups. You’ll know where you stand — and what to fix first.
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Mockup

Positioning Sprint

Takes about 2-weeks
A guided process to pressure-test your positioning bets. We’ll sharpen your strongest angle and bring it to life in a homepage wireframe and copy.
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Why Trust EdgeWise

Blunt, independent perspective for WMS-related startups

We’ve seen the same issues show up again and again across WMS startups, and we built EdgeWise to help founders fix them.

Neutral & independent

We don’t crown winners or push endorsements. We show you how you really look from the outside.

Vertical expertise

We focus only on WMS-related startups, so we’ve seen the patterns that make or break credibility in this market.

Blunt but constructive

You’ll get the unfiltered truth, delivered in a way that helps you take the next step with clarity and confidence.

Not sure where to start?

Every startup is at a different stage. Let’s talk through where you are now and which solution fits best.
Help me choose
Frequently Asked Questions

Common questions about working with EdgeWise

Who do you work with?
We focus on WMS-related startups aiming to build traction in the U.S. market. That’s where credibility gaps are sharpest — and where our outside-in view helps most.
Do you only work with early-stage founders?
Mostly, yes. Positioning clarity matters most in the early stages, when referrals dry up and you need credibility to get noticed.
What makes EdgeWise different from other consultancies?
We’re neutral, vertical-specific, and blunt. You won’t get generic advice or cheerleading. You’ll get clarity on how your startup actually shows up to prospects.
What if I just want quick feedback, not a full engagement?
That’s what our Reality Check is for — a straightforward way to get blunt perspective without committing to a longer process.
How long do projects take?
The Maturity Snapshot takes about a week, giving you a clear picture of how you look from the outside — at the marketing level, product level, and company level.

Our Positioning Sprint takes about two weeks — fast enough to build momentum, structured enough to create a believable positioning bet, and strong enough to make decisions stick.

Both are short by design: the goal is clarity and traction, not months of consulting.
What do you mean by “outside-in”?
Founders are too close to their product to see how it really lands. We look at your site, pitch, and materials the way a prospect would. The point isn’t to polish what you have — it’s to show you how you actually show up, so you can decide what to evolve.
Do you endorse or promote specific vendors?
No. Our role isn’t to crown winners. We help you sharpen your story so the right prospects take you seriously.
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Blunt, outside-in clarity for WMS-related startups working to earn traction in the US.

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Services

Reality Check
Maturity Snapshot
Positioning Sprint
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